A sustainable choice

Choosing responsibly sourced game meat is a sustainable choice which supports the management and maintenance of our much loved countryside.

With the environmental implications of mass produced meats and welfare implications of factory farmed animals, choosing wild game meat means choosing high welfare and sustainably sourced meat.

Locally traceable, game meat has a lower carbon footprint than farmed and imported meat meaning you can enjoy your food consciously knowing that the food miles are at a low and that you are helping the environment.

By choosing British Game Alliance-assured (BGA) game meat you are supporting both ethically and sustainably sourced meat which is of the highest quality.


British Game Assurance was set up to promote, develop and assure the consumption of game meat by creating a thriving game meat market, underpinned by an independent assurance scheme.

Why eat wild?