The Game Meat Wales team have been working with Aim to Sustain to promote the benefits of eating game meat to consumers. In doing so, this has helped to promote and protect game shooting and associated wildlife habitats in the UK.

Aim to Sustain supports sustainable and responsible shooting, environmental balance, animal welfare, local communities and the rural way of life. To learn more about the partners involved visit the Aim to Sustain website.

British Quality Wild Venison

The Game Meat Wales project is proud to have played its part in the creation of the UK wide accreditation for venison in the UK. The British Quality Wild Venison (BQWV) Standard aims to increase the traceability of British Wild Venison (in England, Wales and...

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Great British Game Week – dates confirmed for 2023

British Game Assurance (BGA) has announced dates for the annual #GreatBritishGameWeek celebration;  6th-12th November 2023. Now in its seventh year, Great British Game Week is a celebration of wild game, promoted by BGA’s Eat Wild campaign in partnership with...

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BGA announces new CEO

British Game Assurance (BGA) announces that Louisa Clutterbuck will take on the position of Chief Executive, following the news that Liam Stokes is standing down as CEO, after three years at the helm. Louisa has been a key member of the BGA team since its inception...

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Benefits of game meat showcased at Senedd event

Senedd Members, shooting groups and chefs gathered at the Senedd for an evening feast in celebration of Welsh Game. The event organised by partner members of Aim to Sustain and Game Meat Wales was kindly sponsored by Samuel Kurtz MS Carmarthen West and South...

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Hywel Griffith cooks with game at Aim to sustain Senedd event